We are the makers of casual mobile hit Love & Pies, which globally launched in September 2021 and has now found its way into the hands of millions of players around the world. We’re backed by Supercell, one of the biggest and best in the industry.
We make games for everyone that are snackable yet nourishing — built to fit into your daily life, but with the emotional depth of your favourite TV show. Our team always comes first at Trailmix, and our culture is built on both high performance and high care — we strive to be the best versions of ourselves, but always within an environment based on inclusivity, respect and safety, no matter who you are or where you come from.
The Opportunity:
As we develop new games aimed at achieving the perfect product-market fit, ‘Community’ will play a critical role in understanding our target audience and fostering an engaged, loyal player base. This role involves working closely with the new games and marketing teams to share insights from the existing community and lay the foundation for our own.
The Day to Day:
Understand Target Community (Social Listening / Community Research)
As part of this role, you’ll be responsible for social listening to gain deep insights into our target audience, helping to build detailed audience profiles that will shape our strategy and ensure we build content that connects with players in meaningful ways.
- Conduct comprehensive research to further understand community demographics, interests, and pain points.
- Share these insights with the marketing and product teams to guide strategy and decision-making.
- Work closely with the new games team (game lead, designer, and product marketing) to help refine the audience profiles based on research.
Nurture and build community relationships
We aim to foster strong advocacy and loyalty within the specific community we want to engage with through our games. Our goal is to inspire members of this community to rally around the game, sharing their excitement and experiences (early game tests etc.) with friends and family.
- Engage with key audiences across various platforms and communities, fostering authentic and meaningful conversations.
- Organize the early game tests, host community events, and connect with passionate community audiences to build strong relationships.
- Gather insights on the shared interests and values of the community to inform the game’s production.
Build a Pre-Launch Community
Once we have understood the community and engaged with them on other channels, we can begin promoting our owned channel and build our own community for the launch of the game.
- Create dedicated online spaces that encourage interaction, focusing on platforms where the target audience is most active.
- Develop and share engaging content, including development updates that resonate with the target audience. Strengthen community ties by making them feel like an integral part of the game’s early development.
- Grow the internal community organically by building genuine relationships, allowing it to thrive naturally.
About You:
- Passion for mobile gaming industry
- Exceptional communication and interpersonal skills, with the ability to engage, influence, and build strong relationships at all levels.
- Familiarity with platforms like Facebook, Instagram, Discord, Reddit, X, Youtube, etc, and experience in engaging and growing the community.
- Involvement in online/offline community events whether its virtual meetups, live streaming events, or coordinating activities.
- Strong analytical skills paired with a keen ability to monitor trends and insights within the community, along with expertise in gathering and creating feedback loops.
- Enthusiastic about exploring new ideas and pushing the boundaries of what’s possible.
Our Inclusive Culture
Trailmix was founded to make a positive impact on our players, our community, and our colleagues. We are committed to creating an inclusive culture, and our priority is fostering an environment where people can flourish. We think it’s vital that players see themselves represented in games, and Love & Pies, we showcase the beautiful diversity of life. Love & Pies represents the people we are and the people we love, and we’re always looking to add more people who want to design games for everyone.